At the very heart of Kaluga

Press-centre / News,

Kaluga has become the New Year capital of 2021! The preparation for welcoming longed-for guests is well under way. Teatralnaya street, one of the oldest in the city, has already turned into a winter fairy tale.

The major attraction of Kaluga at this time of the year is the fair called Christmas at the Old Market. Its pavilions with holiday souvenirs and an exhibition of unusual Christmas trees from renowned manufacturers of the region have a tremendous pulling power that attracts citizens. The square is adorned with Christmas trees made of metal, wood and brick. There is even a Christmas tree for football fans, looking at which you get an urge to score a goal. However, the visitors can come across even more exotic exhibits – a tree studded with flowers. EkoNiva’s Christmas tree presents all the delights of dairy production. As all Kaluga residents know and love the branded products, the company could not miss out such a unique New Year project!

‘A number of cultural and historical events took place in Kaluga's Teatralnaya Street in the days gone by’, says Yulia Katatova, Head of the Event Organisation and Sponsorship department of EkoNiva-Food. ‘Today, this place is a hallmark of the city. We are very happy to put our trademark Christmas tree at the very heart of the winter holiday capital. Besides, it is a great honor for us to share Christmas cheer with the inhabitants and once again remind everyone about the benefits and quality of EKONIVA dairy products.’

It is worth noting that from 18th to 20th December Kropotkina Street will host an agricultural fair, which EkoNiva will take part in. Various treats, hot milk with honey and the company’s signature drink –– cacao –– are awaiting the guests. EkoNiva wishes everyone good health in the coming year and looks forward to a next meeting!