For the exhibitors and guests of AgroSib 2017 held in Novosibirsk last week, life was really all cake and ale generously supplied by InterFoodSiberia trade fair held nearby.
InterFoodSiberia is one of the largest exhibitions dedicated to the food industry of Siberia. The exhibitors of the trade show are leading food producers. This year, The Academy of Dairy Sciences, a young and ambitious company, joined the ranks of the trade fair exhibitors.
One could hardly say that the company was an inexperienced newcomer looking at the people crowding in front of the product tasting booth, where the guests could try and purchase delicious dairy products. Among the guests of the booth, there were quite a lot of long-standing clients who praised the dairy product line without a shadow of flattery.
‘The milk is incredibly delicious, just like a home-made product’, says Irina Verbitskaya, guest of the exhibition. ‘I always look for the Academy of Dairy Sciences products on shop shelves because they are sold at a reasonable price and, most importantly, they are produced in our native land, in Novosibirsk.’
‘The participation in InterFood Siberia provides a unique opportunity to make contacts with a large number of small wholesale, retail and food service companies of Siberia,’ observed Aleksey Franz, Manager of Sales Department of the Siberian Academy of Dairy Sciences. ‘Therefore, it gives a very good chance to our company.’
By Aleksandr KUTISHCHEV