The global market is experiencing an organic boom! The demand for organic food produced in environmentally-friendly conditions without chemicals and GMOs is growing year by year. The Government of the Russian Federation has recently approved the Organic Production Bill, which, as farmers hope, will bring organic farming to an entirely new level.
The Organic Production Bill was brought in before the Government of Russia by Aleksandr Tkachyov, Minister of Agriculture of the Russian Federation, at the meeting presided over by Dmitriy Medvedev, Chairman of the Government of the Russian Federation. Dmitriy Medvedev commented on the rapid growth of organic production volumes and the high demand for organic meat, vegetables and fruit. By the estimations of experts, in the nearest future, Russian share of the world food market can reach from 10% to 25%.
Executive Director of Savinskaya Niva organic operation is convinced that the new law will set up the strict legal framework essential for the development of organic farming ‘The Organic Production Law will demonstrate that the development of organic farming is encouraged by the government', says Anatoliy Nakaryakov, Executive Director of Savinskaya Niva. ‘It will bring order to the organic food market, prove that organic products are in demand and, most importantly, help to fight against organic food adulteration.’
So far, the consumers cannot be sure of the quality of the products they buy since there are quite a lot of dishonest market players who deceive the buyers by labeling their products as ‘ecological’, ‘biological’ and ‘organic’.
‘We hope that the new law will help us to identify the producers selling adulterated products labeled as organic food and keep them out of the market’, says Anatoliy Nakaryakov. ‘The new law will allow introducing additional measures of governmental support — subsidies, develop a clear definition of organic product and introduce a single labeling system.’
Voluntary certification of organic products and the development of a unified state register of organic producers are among the important provisions of the new law. Certification in accordance with organic standards is a complicated procedure and only the most committed producers can pass it.
‘The certification includes a comprehensive inspection of all production stages, including raw materials, seeds, feed, fertiliser, soil properties and even disposal process’, continues Anatoliy Nakaryakov, ‘therefore, producers opting for organic farming must be ready for all the steps of certifying authority inspection.’
Upon successful completion of the inspection, the producer receives a compliance certificate. With this certificate, the producer can attract premium class customers, get access to large markets and sell the products at a higher price. For the consumer desiring to buy a high-quality healthy product, the certificate serves as a quality guarantee.
‘The consumers at supermarkets start paying attention to the quality of the products’, shares Anatoliy Nakaryakov. ‘It is important for them to buy milk or meat without GMOs, growth hormones, antibiotics or pesticides.’
However, we need to understand that organic products occupy a more expensive niche. The organic beef that we produce is 40% more expensive than conventionally produced meat; the price of organic potatoes can exceed 60 rub/kg, the price of flour — to 100 rub/kg. The customer poll showed that the major part of people ready to buy organic products are residents of megapolises.
Currently the organic market in Russia is only starting to gain momentum. However, analysts consider that it has incredible development prospects. Organic farming is gaining its unique niche, and a healthy lifestyle is becoming the hottest new trend!
Russia is sure to succeed in organic farming since it has an undisputable competitive edge — the world’s richest natural resources.
Aleksandr Tkachyov, Minister of Agriculture of the Russian Federation, 'Within the past 15 years, the global organic market has grown almost fivefold and reached 100 billion dollars. Currently, it constitutes 10% of the total global food market. By the estimations of analysts, by 2022, organic market will have exceeded 200 billion dollars.’
By Darya DENISOVA